On-board Channel Partners... Boost Sales
Channel marketing is a powerful resource to utilise, embracing an army of re-sellers to extend your reach and generate sales for you. So weather you’re branching out to new markets or expanding existing territories, we can help you identify and on-board new partners with the right skills and influence.
Some feel that any partner will do, however, we take our approach further to help identify those with great long-term potential.
Key Stages of the channel development pipeline:
Through calling and desk research we call and identify companies, decision makers and influencers for your products and services, providing you with contact details.
Marketing Qualified Lead (MQL)
Executive level qualified Lead – Confirmed interest in the product or services available and would like to receive general information to learn more.
Sales Ready Qualified Lead (SQL)
Personal opt-in to receive white paper / webinar / brochure etc…
BANT Qualified Lead
Confirmed strong interest and usually in the market for the product or services available. Qualified to BANT principles, so they have Budget, Authority, Need and Time frame.
A face to face meeting or conference call. A date and time is usually specified by the executive.