7 Reasons to Outsource Telemarketing to a UK Call Centre

1) Highly trained and experienced agents

One of the biggest benefits is that you can access highly trained, professional and experienced agents. In a good call centre, agents will be familiar with all the latest sales techniques which will increase your revenue through increased conversions.

Call centres also provide training for their staff so they are more effective with getting past gatekeepers (reception, PA’s etc.), have the excellent product knowledge to engage more effectively with prospects over the phone and challenge objections. This helps ensure an improved ROI due to qualified leads being identified straight away after speaking to a potential customer or client.

The UK call centres have an outstanding reputation internationally as being one of the best places to operate when it comes down to business services such as telemarketing.

2) Campaign Management

Another core benefit of outsourcing your telemarketing activities to a UK-based call centre is that they will manage and optimise the campaign for you. This includes managing data, recording calls and analysing results as well as identifying improvements that can be implemented to optimise outcomes, such as changing the script or even adding new questions to ask during a telephone interview. Reacting in relative real-time to the direction of a campaign can dramatically impact the outcomes, which is not so easily achieved without the relative skills and experience.

Campaign managers provide ongoing training with their team to keep them up-to-date with all marketing techniques and strategies. They will work tirelessly to best meet agreed targets which helps ensure success over time, making it more likely that your company reaches its long term goals.

With an organised, well structured and systemic approach to your campaign, you will have the peace of mind that your telemarketing activities are being taken care of, so you can focus on other aspects of your business.

With a dedicated account manager assigned, it’s their mission to understand the objectives and know how best to achieve agreed targets in order for success to be achieved. This includes identifying opportunities for growth within existing customers as well as new prospects which allows businesses to increase revenue through improved retention rates across all customer segments.

3) Clear Communications

The UK has several regional accents which are easy to understand, wonderful to listen to, and loved internationally. This is an important factor when engaging with potential clients from different countries as they will be more receptive to a UK based call centre that can communicate effectively and clearly.

Agents will have strong language skills (both written and verbal) which means you won’t experience any misunderstandings or misinterpretations during conversations and this helps businesses build trust quickly.

4) Quality Leads

Good quality leads are essential for any business to succeed. Whilst it is possible to generate your own leads, outsourcing can provide you with a steady stream of high converting leads that meet your criteria and fit into your sales funnel. This has numerous benefits including reducing time spent on lead generation so you can focus on the conversations that really matter.

5) Compliance

In this modern world of data, compliance and privacy are essential when gathering and handling people’s information. It is important that telemarketing and data results are handled ethically and responsibly. If you opt for a UK call centre, there will be strict compliance with GDPR meaning your business can run smoothly without worrying about the law coming down on top of you when it comes to your data collection methodology.

Good call centres have stringent processes in place to ensure all calls are logged correctly as well as recording each campaign so everything runs effectively from start to finish which ensures no time is wasted due to not knowing what has been done already or how long something takes.

The UK’s Data Protection Act 1998 places certain responsibilities upon organisations that process personal information about individuals, and if an organisation fails to comply with this law they will be liable to hefty fines (potentially in the millions or based on a percentage of their global turnover).

The General Data Protection Regulation (GDPR) was rolled out in 2018. Since telemarketing is responsible for collecting personal information about individuals, if your business does not comply with these new regulations you could find yourself in serious trouble!

Professional telemarketing help set and maintain high standards with data collection and audit, which is essential when helping you meet your legal compliance obligations.

6) Brand Reputation

If you use your own telemarketing team or try to use temps to conduct the work, there is a good chance they will not have the same level of customer service skills and expertise as using an outsourced company.

When working with UK based call centres, you can rest assured that employees are fully vetted and trained to work in such highly regulated industries ensuring professional standards are met at all times during conversations. This means potential customers feel comfortable talking to them which reflects positively on your brand reputation too!

7) Effective Use of Budget

There’s no doubt that outsourcing increases productivity within a business due to the sheer number of calls being made daily by professionals who know how best to reach prospects effectively. With more of your time spent pursuing qualified prospects rather than trying to make cold calls, your business can increase your chances of success, generating increased revenue from new clients.

Outsourcing means you won’t need to worry about hiring (or even firing), training or managing employees either! Instead of investing in staff members who may not be right for your organisation, outsourcing to a UK call centre ensures all efforts are focused on running a successful telemarketing campaign instead.